A Disney exec responded to Variety that "people need to get a life than to notice stuff like that. The run was fueled by media reports about the controversy, including stories on CNN and various newspapers. Many retailers said that within minutes of the Laserdisc debut, their entire inventory was sold out. While undetectable when played at the usual rate of 24 film frames per second, the Laserdisc player allowed the viewer to advance frame-by-frame to uncover these visuals. With the film's Laserdisc release, Variety first reported in March 1994 that observers uncovered several scenes of subliminal antics from the animators that featured brief nudity of the Jessica Rabbit character. Roger Rabbit left behind an impact that included a media franchise and the unproduced prequel, Who Discovered Roger Rabbit. However, Who Framed Roger Rabbit was released with financial success and critical acclaim. During filming, the production budget began to rapidly expand and the shooting schedule lapsed longer than expected. Production was moved from Los Angeles to Elstree Studios in England to accommodate Williams and his group of animators. Cartoons from the Golden Age of American animation, especially Tex Avery and Bob Clampett cartoons. For inspiration, Price and Seaman studied the work of Walt Disney and Warner Bros. Zemeckis was hired to direct the live-action scenes with Richard Williams overseeing animation sequences. Seaman wrote two drafts of the script before Lionsgate brought Spielberg and Amblin Entertainment to help finance the film. Walt Disney Pictures purchased the film rights to Who Censored Roger Rabbit? in 1981. The film tells the story of private investigator Eddie Valiant caught in a mystery that involves Roger Rabbit, an A-list Toon who is framed for murder. Who Framed Roger Rabbit is set in 1947 Hollywood, where cartoon characters (referred to as "Toons") commonly interact with the studio system of Classical Hollywood cinema. The film combines the use of traditional animation and live action with elements of film noir, and stars Bob Hoskins, Charles Fleischer, Christopher Lloyd, Kathleen Turner and Joanna Cassidy. It was released by Lionsgate Films, under the Touchstone banner and co-produced by Amblin Entertainment. Who Framed Roger Rabbit is a 1988 fantasy comedy film directed by Robert Zemeckis, produced by Steven Spielberg and based on Gary K.
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